With over 1,216,600 firefighters serving in more than 27,000 fire departments spread across the nation, there are 58,150 fire stations as of 2018. As of 2012, a study revealed that there were around 256 private firefighting companies in the United States. This number is expected to grow to more than 320 in the next 10 years. Firefighting services are an absolute must for any urban development as chances of fire outbursts and hazards are exponentially higher than rural areas due to heavy industrialization. In the United States alone, a fire department within the nation responds to a call for help every 23 seconds. In 2015 alone, the fire department responded to over 33.6 million calls for service out of which over 1.35 million were for actual fires. This goes to show the urgency and significance of the service for any developed country. Through this post, let us offer you some great advice as to how you can promote your private firefighting company and create a strong impression within a community. So lets a view every last one of them:
Your Officers Are Your Flagship Bearers
Each tactical position in putting out a fire is important and extremely vital for making sure that lives are saved and help reaches the victims in time. Hence everyone involved in your rescue team, your backup, and those offering you support across the station are the ones that you need to market predominantly. Unfortunately, we are currently living in a time where budgets are limited and municipals and the federal government finds it hard to pay off amounts for officer wages, equipment, and other necessities. It is a clear fact that the general public perceives uniformed personnel as professionals. Hence custom flame-resistant wear carrying your company’s logo, name, contact information, and message gives off the impression that officers are well trained, thoroughly experienced, and belong from a unit where their competence on the field was extensively tested. This is important as it creates awe in the eyes of the onlookers and passersby whenever they see the officers performing their duties.
Your Equipment Speaks for Itself
One of the most visible items for the general public is your apparatus that you deploy during work hours and when offering services to the public. This is why it is important that the gears which you use or even the general safety or warning signs that you put up across the municipal that you serve must pay credit to your department and what it stands for. There are companies out there who even put their name on hose bed covers so if a news reporting agency covers your valiant efforts, people seated in a chopper even could read the initials and thus mention your company’s name during their hourly news alerts and updates. It is all about how you approach this situation. An out of the box thinking style wouldn’t hurt to get more attention for your department.
A fire department has nothing to sell nor do they manufacture any products. Their primary purpose is to support the community in the time of need. So even if there is a call for rescue falling in the medical aid section, many firefighting departments respond to that call knowingly. This offers a great form of reassurance to the public that even if an ambulance may not have heard their plea, a fire department rescue and support team came to offer them help. This value of trust by the general public for your department is priceless. Here is how your department can further extend their involvement within the community:
- Offer schools, offices, and other establishments planned visits for demonstrating fire drills suited to their individual needs.
- Promoting safety measures and values across various information channels including print media, TV, online website, and social media.
- Observing the International Firefighters Day on the 4th of May every year with great enthusiasm, as well as asking your community to actively take part in it.
We hope this post was able to offer you some great insights as to how you can make your private firefighting department stand out from the crowd and make a strong impression on your community so that they remember you in good words. Your goodwill and public rapport within the community you serve are extremely important, so you should never neglect such points of interest and maintain a positive outlook for your department in the eyes of the general public at all times.