The current COVID19 crisis has provided a platform for several medical businesses to make a name for themselves. Whether it’s online medical support, online mental health support, prescription delivery, or something else, there have been tons of new online medical businesses cropping up everywhere, and a greater need for existing ones, particularly due to people preferring to stay at home rather than visit a medical professional in person. If you have a business idea to help people with medical support throughout the pandemic and otherwise, here are some marketing tips that you might find useful.
Being found online is crucial to any online medical company, particularly as the competition is getting bigger and bigger in these uncertain times. Finding an agency that specializes in SEO for medical marketing is an important first step to ensure that your company can be found easily when relevant keywords are searched for in Google.
Social media can be an excellent way to advertise your medical business and connect with your potential clients or patients, particularly during this pandemic, where more people are at home and spending more time on social media than usual. Set up profiles for your medical business on all the big social networks such as Facebook, Twitter, Instagram, and Linkedin and put together an active social media calendar to encourage engagement. Ideally, you should have more engagement posts compared to advertising posts.
Email marketing can be an ideal option for spreading the word about your medical business and encouraging people to sign up for the services that you offer or buy your products. Be sure to have a well-positioned email marketing sign-up form on your website and give followers the option to sign up for your email list on social media. You might want to consider offering an incentive for signing up, such as a free information pack or a discount off their first order.
Blogging on your business website can be a very powerful way to market your business further and position yourself as an expert in your field. A good business blog gives you the chance to share your expertise with your potential customers, along with providing you with more content that will be searchable on Google. Along with blogging on your own website, you might also want to consider guest blogging, where you can share your expertise on relevant websites and blogs in your industry.
Although online advertising is certainly the go-to for marketing any business these days, a medical brand can also benefit from a range of offline advertising methods. Despite the pandemic, many people still have to visit doctor’s offices, clinics, and hospitals, so it might be worth printing some posters and flyers to advertise your business and placing them where your target audience is likely going to be able to access them easily.
The current pandemic has presented an awesome business opportunity for many new medical startups, particularly those that provide an online or remote service to patients.