Back in the old days, businesses would build their brand awareness through TV, radio, and print advertising. Oh, and word-of-mouth, too. But to say that times have changed would be the understatement of the year!
Throughout the 2020s (and beyond), online marketing is going to be everything. Quite simply, businesses won’t be able to be a success without first establishing themselves online. This is why, right now, businesses are continuously pumping out social media content and other online marketing materials – as there’s no better way to reach the modern consumer.
So, whether you’re a small, medium, or large-sized enterprise, here are seven fast and easy ways to build your online brand awareness. Sit back, relax, and get ready to learn.
- Localize your content
As was just mentioned, businesses are creating and releasing content like crazy. Website blogs, social media ads, memes, articles – you name it. Not only that, but businesses are creating multiple versions of their material for different languages. For example, an internationally operating business might have a website available in 5 different languages; or social media marketing campaigns for certain regions.
Whatever the case may be, your content needs to be localized through high-quality translation and tailoring. This will enable marketing content to resonate with audiences. Therefore, you need to use localization software. This software will lift a heavyweight from your shoulders and enable you to make perfect localized content with no human errors, which will ultimately boost your online brand awareness.
- Engage your audience through social media
Facebook, Twitter, Instagram, TikTok, Snapchat – these are just some of the main social media platforms that you can successfully build your brand. But how do you successfully engage your audience through social media? Here are some ideas:
- Articles and blogs
- Giveaways and discounts
- Creative photos and videos
- Polls and surveys
- 24/7 customer service (in-built chatbots are a great choice)
Remember, social media is here for the long-term, so the sooner you boost your presence on these platforms, the better.
- Build an email and phone list
Right now, many businesses are requesting email and phone details from customers (such as when customers purchase products online) so that they can then store and use these details for marketing purposes. This is a smart way to build your brand online. Got a big sale coming up? You can then mass-email or text your customers to let them know.
- Open an online store
If you are still yet to join the fast-growing world of eCommerce, it’s time to change! Even Twitter is soon going to let users shop through its platform!
- Pay for ads
Although some businesses don’t like to pay for ads (as it’s not an organic way to reach audiences), it’s undeniably effective. You can insert product advertisements at the beginning of YouTube videos or onto people’s social media newsfeeds – the choice is yours.
- Drive website traffic through SEO
Search Engine Optimization (SEO) is a proven way to build your brand awareness. By creating content with keywords and backlinks, you can organically drive traffic to your website, ultimately boosting your sales.
- Work with an influencer
‘Influencers’ are valuable tools in the current business climate. Through their online presence – mostly social media – they can recommend products and services to their followers. Interestingly, influencers are called ‘influencers’ for a reason: it’s because their followers listen to them. That’s what makes this marketing strategy so effective!