Are you on the fence about investing in a search engine optimization strategy for your business?
Perhaps you’re a new business owner and you’ve been hearing people talking about the importance of SEO. Or maybe you own a brick-and-mortar store and you now want to venture into the vast world of ecommerce, so you’re looking for ways to market the business.
Regardless of your circumstances, one thing is clear: SEO helps. It can accelerate your business growth tenfold.
Wondering how exactly SEO does this? Continue reading this article and you’ll wonder no more!
SEO Will Get You on the First Page of Search Engine Results
It’s 2021, which also means almost everyone is now shopping online. And as a business, you have to be where the customers are; otherwise, you won’t make any sales.
The big question is: are you where your customers are? In other words, is your business website on the first page of search of engine results?
If you’re reading this article, the answer is probably “no.” Maybe you’ve even given up on getting a first-page ranking, considering how difficult it is to break into that page.
Here’s the good news. It’s not impossible. Several businesses have come from nowhere and taken over the first page of search engine results. You can, too.
All you need is a good search engine optimization strategy and some patience. After a while, you’ll start to see the results. Appearing on the first page of search engine results means you’re now visible to people who could potentially become your customers.
Increase Traffic to Your Site
Do you dread visiting your business site’s analytics page because the numbers are always dispiriting?
If your website isn’t getting any traffic, it’s probably because you didn’t build the site with SEO in mind. Or, if you did, the SEO strategy isn’t working.
A proper SEO strategy will increase traffic to your site. By getting you on the first page of search engine results, for example, there’s a big chance that a good number of people will start clicking on your site’s link.
Traffic to your site could even explode if your site were to get to the top of search engine results. In Google, for instance, the site with the #1 position gets about 33 percent of search traffic. This can lead to a significant increase in traffic to your site.
And what does that mean?
Site traffic is akin to foot traffic. In a brick-and-mortar store, the more the number of people coming to your premises, the more sales you’re likely to make.
In marketing speak, the people visiting your site are leads (potential customers). If you have a solid lead conversion strategy, you can convert most visitors to customers.
SEO is especially crucial if you’re a local business that targets customers in the locality. You need a local SEO strategy to ensure local customers are buying your products and services.
Instead of DIY’ing your way to the top of search engine results, you can turn to a local SEO agency for help. If your business is Tampa-based, for instance, you can hire a Tampa SEO company and leave the rest to them. This way, you’ll have enough time to focus on the bigger picture.
Put the Competition Where They Belong: In the Rearview
Like most small businesses, you’re operating in a fiercely competitive market, however niche it is.
Your competition can crush you, but you can also crush them. It’s survival for the fittest, really. One of the weapons you should be having in your arsenal is SEO.
The first page of search engine results is an example of a place where you’re always battling with your competitors. The one holding the first spot almost always wins because they get a bigger share of the search traffic.
So, if you want to beat your competition, focus on conquering search engine results. More traffic means more customers, which also means more sales.
Even if you don’t reach the first page of engine results or claim the top spot, having a search engine optimization strategy gives you an upper hand compared to competing businesses that are yet to embrace SEO.
SEO Helps with Digital Reputation Management
Did you know more than 90 percent of consumers read online reviews about a business before making a purchase decision? If a business has a ton of negative reviews, it goes without saying that many potential customers are going to look the other way.
What if your business has a negative online reputation? Is there anything you can do to clean up the negative reviews and low ratings?
SEO can help.
SEO isn’t going to delete the negative comments, but it will help push them lower in search engine results. By optimizing your site’s pages and ensuring that most of them are taking up the top spot in search engine results, the negative links will fall further down, hopefully to page 2 and beyond. This way, people who’re looking for your business might fail to see them.
SEO Can Take Your Business to the Next Level
SEO helps businesses grow in multiple ways. As long as it’s properly implemented, expect to see your website reach the first page of engine results, which will lead to increased site traffic. SEO is also helpful when it comes to digital reputation management.
Get started on your search engine strategy and keep tabs on our blog for more digital marketing insights.